Marketing Kyu Zaroori Hai Aaj Ke Time Mein? Business Owners Ki Sabse Badi Galti

Marketing Kyu Zaroori Hai Aaj Ke Time Mein? Business Owners Ki Sabse Badi Galti

Akki Media One | Delhi NCR

Pichle kuch saalon mein maine bahut saare businesses ko start hote dekha hai. Naye office, naya setup, naya logo, naye sapne. Lekin ek cheez har baar same dikhi: business owner har cheez ka budget pehle se nikal leta hai, bas marketing ka nahi.

Har cheez ka budget hai, bas marketing ka nahi

Office ka rent nikal liya. Salary nikal li. Bijli, internet, furniture, software, license, sab ka hisaab ready hai. Lekin jab marketing ki baat aati hai, to jawab milta hai: "Abhi rehne do, baad mein dekhenge." Ya phir: "Marketing pe paisa kyu waste karna?"

Yahin se problem shuru hoti hai. Kyunki jo cheez customer ko aapke paas laati hai, wahi aapke budget se bahar hai.

Marketing kharcha nahi, investment hai

Office aapko baithne ki jagah deta hai. Staff aapka kaam karta hai. Lekin customer kahan se aayega? Jab tak logon ko pata hi nahi ki aap exist karte ho, tab tak aapka product kitna bhi accha ho, koi use kharidne nahi aayega.

Ek simple example lijiye. Sabse badhiya dukaan ek gali ke andar hai, par bahar koi board nahi hai. Andar maal best hai, daam sahi hain, service shandar hai. Phir bhi dukaan khali rahegi. Marketing wahi board hai, bas aaj ke time mein board online bhi lagana padta hai.

Aaj ke time mein marketing pehle se zyada zaroori kyu hai

• Customer pehle search karta hai. Kuch kharidna ho ya koi service leni ho, aaj ka customer Google ya Instagram par dekhta hai. Agar aap wahan nahi ho, to aap uski list mein hi nahi ho.

• Competition har jagah hai. Pehle aapke area ke 2-4 competitors hote the. Ab poori city, balki poora internet aapka competitor hai.

• Trust online banta hai. Log reviews, photos, videos aur aapki online presence dekh kar decide karte hain ki aap par bharosa karna hai ya nahi.

• Attention kam hai, options zyada. Jo baar-baar aur sahi tarike se dikhta hai, wahi yaad rehta hai.

Marketing na karne ka asli nuksaan

Bahut se business owners sochte hain ki marketing na karke wo paisa bacha rahe hain. Sach ye hai ki wo customer kho rahe hain. Aur ye nuksaan dikhta bhi nahi, kyunki jo customer aaya hi nahi, uska hisaab kisi register mein nahi likha hota.

Nateeja kya hota hai? Kuch mahine tak savings se kharcha chalta hai, phir sales ka wait hota hai, aur jab sales nahi aati to business band karne ki baat shuru ho jaati hai. Aur tab kaha jaata hai ki "business hi nahi chala." Jabki asli wajah ye thi ki business tak kisi ko pahunchne hi nahi diya gaya.

Marketing se aapko kya milta hai

• Visibility: Sahi logon tak aapka naam pahunchta hai.

• Trust: Professional presence se customer ka bharosa badhta hai.

• Leads aur sales: Interested log khud aapse sampark karte hain.

• Repeat customers: Jo ek baar khush hua, wo wapas aata hai aur doosron ko bhi bataata hai.

• Brand value: Dheere dheere aap sirf ek dukaan nahi, ek pehchaan ban jaate ho.

Kitna budget rakhein?

Iska koi ek fixed number nahi hai, ye business, industry aur stage par depend karta hai. Lekin ek aam thumb rule ye hai ki kai businesses apni kamai ka lagbhag 5 se 10 percent marketing par lagate hain. Naye business ko shuruat mein thoda zyada bhi lagana pad sakta hai, kyunki use pehle logon tak pahunchna hota hai. Sabse zaroori baat ye hai ki marketing ko "extra" nahi, "zaroori kharche" ki list mein rakhein.

Kuch aam galat dharnayein

• "Mera product accha hai, khud bik jaayega." Accha product bhi tabhi bikta hai jab log use jaante hon.

• "Marketing sirf bade brands ke liye hai." Chhote business ko to isski aur zyada zaroorat hoti hai, kyunki unke paas pehchaan nahi hoti.

• "Marketing matlab sirf ads." Marketing me website, Google profile, social media, content, reviews, WhatsApp, sab shaamil hai.

• "Ek do post kar di, kaam ho gaya." Marketing ek baar ka kaam nahi, ek lagataar process hai.

Shuruat kaise karein?

1. Google Business Profile banayein. Local customers aapko yahin se dhoondhte hain.

2. Ek clean website ya landing page rakhein. Jahan aapki service, kaam aur contact saaf dikhe.

3. Social media par regular dikhein. Roz nahi to hafte mein kuch baar, par consistently.

4. Chhote budget se ads test karein. Dekhein kya chal raha hai, phir usi par zyada lagayein.

5. Result track karein. Kitne calls aaye, kitni enquiry aayi, kaun si cheez kaam kar rahi hai.

Aakhri baat

Business mein sabse badi galti paisa kharch karna nahi hai, sabse badi galti ye soch lena hai ki customer khud dhoondh lega. Aaj ke time mein jo dikhta hai, wahi bikta hai. Isliye agli baar jab aap apne business ka budget banayein, to rent aur salary ke saath marketing ka bhi hissa pehle se nikaal kar rakhein.

Agar aap Delhi NCR mein apna business grow karna chahte hain aur samajhna chahte hain ki aapke liye sahi marketing kya hogi, to Akki Media One se baat karein. Hum aapke business ko sahi logon tak pahunchane mein madad karenge.